Gassan Diamonds was established in 1945 by Samuel Gassan and turned into a very powerful replica watch and diamond supplier of your Netherlands. With around 450 personnel, Gassan Diamonds is able to system the three hundred.000 350.000 people each and every yr to their head quarters inside the Netherlands, housed in the former steam-driven diamond factory from the centre of Amsterdam. With retailers through-out Amsterdam, Schiphol Airport, London City Airport, Singapore's Changi Airport and places of work in Amsterdam, The big apple rolex 16014 , Beijing, Jakarta and Bangkok, Gassan Diamonds can be a global participant in diamonds and replica watches.
Amsterdam Head Business of Gassan Diamonds
On the twenty second of April, we (Robert-Jan and Ger) interviewed Benno Leeser (CEO Gassan Diamonds) in his workplace in Amsterdam. Benno Leeser began performing for his grandfather Samuel Gassan in 1973 and fulfilled quite a few roles in the enterprise till 1983, when Benno Leeser was promoted to CEO of Gassan Diamonds when his grandfather died. By using a sharp focus on procurement and retail enterprise, Benno Leeser continued the growth of Gassan Diamonds with results and in 1990, Gassan Diamonds moved into the former steam-driven diamond factory where they are continue to found. This is actually the locale the place his grandfather Samuel Gassan started doing the job prior to Globe War II begun.
Benno Leeser in his business in Amsterdam
Fratellowatches (FW): How did you are feeling when in 1990 Gassan Diamonds moved into the developing the place it all started in your grandfather?
Benno Leeser (BL): Naturally, this was a exclusive second in my existence but in addition a requirement as we have been obtaining lots of people (350.000 past year) yearly for our guided excursions while in the diamond manufacturing unit and museum. We need quite a bit of area, also outside the house the making, to possess ample automobile parking space with the tour busses and site visitors that appear by vehicle. Accessibility is critical to us.
FW: In 2001, an employee stole diamonds that represented millions of dollars in value. Thankfully, 85% of it's been returned to Gassan. What did this do with you for a supervisor and like a individual?
BL: It's important to be robust and are unable to go sit inside a corner and cry. You have to go on with the each day business. Maybe fewer known, even so the SARS epidemic in 2003 was scarier for us.
FW: Due to the uncertainty of the position?
BL: Sure, using the theft in the diamonds in 2001, we at the very least knew what our money place was and the way to get well. The SARS epidemic experienced extra impact, as a lot of our guests are from Asia and we did not know when and in which the epidemic would stop.
FW: Future, in 2008 begins the monetary disaster. You as soon as reported within an job interview through that point
, that you choose to instead market ten merchandise of 1000 euro than 1 product of 10.000 euro. BL: Correct, the financial disaster wasn't uncomplicated but we survived very well. The good news is, the Asian marketplace was still sturdy and now we have a lot of consumers from Asia. The instance I have on fairly selling ten items of 1000 euro than one product or service of ten.000 euro has everything to accomplish with concentrating on far more customers than only 1 high-end client. All prospects are very important to us obviously, whatever the amount of money they invest; a lot more vital to us is they return to us during the foreseeable future likewise.
FW: Thinking about now, what is actually going on?
BL: Well, the marketplace is expanding once again and particularly the Asian industry is. Currently, 50% of our customers below at our head quarters in Amsterdam are from Asia and 15% of our consumers at Schiphol Airport are too. We also are ending up the re-design of our Gassan Dam Square boutique in the Dam in Amsterdam Metropolis (formerly acknowledged as Amsterdam Diamond Centre).
FW: On to replica watches. You've a formidable record of manufacturers you stand for at Gassan Diamonds (Ateliers de Monaco, Audemars Piguet, Breitling, Cartier, IWC, Omega, Richard Mille, Rolex and so on), which brands or replica watches are your own favorites? (Benno Leeser is donning a Rolex Day-Date through the job interview)
BL: I do not know if it issues significantly what I personally consider or favor, as all these models generate wonderful timepieces, but I locate myself putting on Rolex the majority of the time. By way of example, my beloved holiday break replica watch is actually a Daytona.
FW: Does one have and/or maintain personalized get in touch with with these manufacturers?
BL: We have great call with each of the brand names we symbolize inside our stores, but of course, the call with manufacturers like Rolex is excellent and with some of these private also. Our official contacts are around 4 instances a 12 months; to debate novelties, examine profits figures and particular watch models. We also visit BaselWorld in Basel and SIHH in Geneva not surprisingly, to discuss and evaluate novelties with our makes. Precisely the same goes for models from your Swatch Group for example.
FW: …and especially Rolex? As they seem to be the Fort Knox in the watchmaking industry.
BL: For purchasers they probably are, but we and i individually do in addition have a very superior romantic relationship with them considering that our dealership started in 1986.
White gold Daytona that Gassan Diamonds requested Rolex to build with the nationwide Dutch soccer group.
FW: As you know, vintage Rolex replica watches are extremely well-liked in recent times. Your Gassan Sq. boutique is extremely encouraged by several of the vintage collectors for services and small repairs when you seem to have some vintage Rolex specialists working there.
BL: Certainly, I do know. My son-in-law loves classic Rolex at the same time.
FW: Are there any ideas to stage ahead as a specialist in classic Rolex and making it officially aspect within your business?
BL: No, as I feel that this necessitates an incredible degree of interest from our professionals. Vintage Rolex collectors are very keen on information which calls for a whole lot of your time from our professionals and logistics. We would like to provide the very best method of support there's, and it basically would value us much too much methods if we might also concentration on classic Rolex.
FW: Staying an formal seller of Atelier de Monaco, how can you feel with regards to the upcoming desire in impartial watchmaking? Is there home for more impartial watchmakers?
BL: Just like Atelier de Monaco, the impartial watchmakers build excellent timepieces and we would like to applaud them for their entrepreneurship. Nevertheless, I do not see much more independent watchmakers coming into the Gassan Diamonds outlets any time quickly. It is actually a distinct segment and we already have a couple of specialized niche merchandise.
FW: Exactly what is your take on social media like Twitter, Facebook and other communities like forums?
BL: I don't even make use of a Blackberry. I have an easy mobile mobile phone to get capable to make calls. However, considering that I do recognize the necessity for on-line presence about the channels you outlined, we now have a gaggle of folks wanting into that.
FW: What are your expectations of social media determined by the enter they gave you?
BL: I plainly see it like a channel to produce recognition about Gassan Diamonds, not to be a immediate gross sales channel (but). I am certain that in the finish, you should get that watch within a boutique exactly where you obtain personalized awareness and wherever you are able to hold the watch within your palms to sense and try it.
FW: Continuing regarding the web, this also brought lots of transparency from the market and a great deal of grey marketplace dealers. How do you sense about that? Do they affect your sales figures?
BL: Once again, I think inside our own boutiques to the causes I discussed earlier. We have been not worried for your loss of revenue due for the grey marketplace as most of the people continue to wish to prevent any risks and purchase a watch at a certified dealer like Gassan Diamonds.
FW: Thank you for your personal time!
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